Great ideas often stay in the world of the theoretical. That’s because practical implementation and execution of “inventions” or ideas is wrought with challenge. What kinds of challenges? It depends on the idea. In the world of software development, it starts with going from concept, strategy or blueprint to deliverable software. The alarming statistic is that 90% of products don’t get built to deliver what was intended. That’s because it’s a complex process. And CoreObjects has perfected the product development lifecycle to the point in which we’re capable of navigating that complexity for you.
As a leader in your business you are consumed with pressures of meeting expectations of shareholders, customers and the like. When you’ve made a decision on product direction the last thing you want is to fail in the process of building it. Don’t you have enough to worry about? We get it right. Our test-driven, artifact producing process incorporates quality, visibility, traceability and accountability every step of the way. How do we do this? Our CTO, Satish Ramakrishnan can describe it best……
What is Product Engineering?
One of the key mistakes that many services companies make is in assuming that all software development is the same. It is not. The skill set as well as the processes that are used for product development is very different from those required for a classic IT project like an ERP implementation.
In fact, the difference is even clearer once the distinction is made between a project and a product.
A project has a definite start and end date. Its customers are normally a well controlled, well-defined group. The features are fixed and normally based off a reasonably long planning cycle. These features do not normally change during the course of development.
A product on the other hand has milestones – not an end date. The initial set of customers is reasonably well defined, but the product is normally meant to capture a wider audience. The Product Requirements Document is normally a living document that gives a very good framework, but will, in most probability, be changed during the course of the development to reach a milestone.
Another key difference is that a product is launched. This implies that the team needs to be able to understand the entire universe within which the Product development lives.
So, why does all of this matter? Because this difference defines the kinds of people you hire and the processes you follow. Product Engineering is the art of marrying changing requirements with the strict engineering discipline required to maintain a product. The architecture is not designed to merely fulfill the immediate milestone requirements, but to support all future needs till the end of the product’s life cycle.
Why are we different?
We understand Product Development.We understand team composition; we understand short development cycles; we understand the need for feedback in alpha and beta releases; we understand product architecture that is both robust as well as flexible; we understand what it means to launch a company – let alone a product.
When you partner with us, you get a value that is greater than the sum of the individual parts. We count our intellectual property in our people and processes. Our R&D is directed at tools and infrastructure. When we make technology recommendations, it is based on value for the lifetime of the product as well as on the immediate business needs.
We also understand the value of client intellectual property. With every single one of our clients trusting us with their core IP, protecting and preserving this trust is our #1 priority.
Why is the team important?
At CoreObjects, we consider every one of our hires as strategic. The management team has built and launched both products and companies. We do not come from a services back ground, but from having faced the same issues that our clients are facing today.
This DNA is reflected throughout the organization where every lead has built and shipped commercially deployable products. The large pool of product development expertise ensures that the collective knowledge gained from successes and challenges from various engagements benefits every single one of our clients. The extended talent pool also ensures that anyone can tap into technology specific experts who can assist in untying any technology knot.